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Work Progression

Commercials   TV   Digital     Freelance

Experiential Integrated Producer | Project Manager | 2000 – Present

 

Skills:

• Project Manager: Manage all facets of multi media commercial and digital advertising campaigns. Collabrorate with creative, development and client teams. Analyze, establish and outline creative strategy briefs, project goals, timelines and budget parameters.

• Project discovery and planning: Research and resource best execution to meet project goals, idea execution, budget and delivery expectations. Define and resource talent aquesition, vendor selection, production execution, best suited for filming, creative development and post finishing. Estimate and manage project budget and costs, negotiate rates and contracts.

• Accountability: Set clear expectations and goals for project team. Track progress against timeline, milestones and budget. Analyze problems, apply strategies to best meet and overcome challenges and changes.

Successes:

• Drove creative and production team efforts to deliver exceptional quality campaigns for less than anticipated budgets.

• Managed multipul progects in development while maintaining scheduled timelines, client expectations, creative goals and budget limitations. Combined resources to attack time and financial restrictions to best meet client needs.

• Improved implementation of ideas to best manage corresponding project workflow and budget proposals to increase company capacity and profit.

Experience:

National and regional television, radio and digital commercial campaigns, PR, design, print, multi-media, interactive and closed platform digital projects.
 

Responsible for all facets of production including but not limited to identifying resources to best deliver a high quality product while maintaining the integrity and vision of the creative, ensuring budget and time requirements are met. Coordinating and communicating with EP’s, clients, account team, creatives, business affairs, legal, vendors and other production personal. Responsible for vendor selection, bidding, casting, filming, editorial and finish. Experience includes working on TV and Radio spots, PR, Design, Multi-media, Interactive and close platform digital projects.

 

Clients: Account

BPG AD: Lifetime, Netflix, CBS, History Channel, Golf Channel, CNN, CT Network, Baby First Network

Bozell/Salvati Montgomery Sakoda: Taco Bell, Taylor Made Golf​

D’Arcy, Masius, Benton & Bowles: General Motors, BlueCross, Coca-Cola

Deutsch LA: Mitsubishi, Baskin Robins, California Cheese

Foote, Cone & Belding: Mattel Toys

Goodby, Silverstein & Partners: Polaroid

Grey AD: Roman Meal, Caesars Palace

GSD&M: Southwestern Bell

John Stein & Band Of Gypsies: AMF Bowling, K-Swiss, Hardee’s

Lord Dentsu & Partners: Best Western Hotels, Health Net

Messner, Vetere, Berger, McNamee, Schmetter:  Volvo Motors

Petrol Advertising: Call of Duty
Salt Marketing: Pearson Electronics

TV Art Interactive & Connaxis: Nissan Motor Corp., House of Escada, Mommygoon;

TBWA Chiat Day: Sony Playstation, Invisiline

Senior Broadcast Producer       
Produced multiple national and regional campaigns: Yonex Golf, Yonex Tennis, Loews Hotel, BMW, Smith’s Supermarkets, Acura, KABC Talk Radio and Carl’s Jr.​

Senior Art Producer                 
1990 - 1992 Responsible for all facets of production for multiple national and regional campaigns: Carl’s Jr, Yonex Golf, Yonex Tennis, BMW, Acura.

Mendelsohn|Zien Advertising 1990 - 1994
 

Education

Senior Broadcast Producer       
Responsible for all facets of production from creative inception to delivery of final elements, including negotiating talent contracts for celebrity talent and voiceovers for both regional and national account on Honda Motor Co. Acura Division.

 

Suissa Miller 1996 - 1999
 

University of Cape Town, South Africa                 
B.A. Graphic Design: Emphasis Visual Communication​

Licensed Real Estate Broker

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